The new 3D virtual world service is arranged to have space in the content for viewing web pages so that sponsor companies of this service can provide their promotional information. Therefore, companies need not prepare 3D graphics images for the purpose, thus enabling them to save cost on advertisements. In addition, sponsors can release new promotional information at the right time they like to.

As a communication tool between users, there are unique chat features such as “Area Chat” which enables users to chat with people around themselves, and “Dual Chat” that permits a one-on-one chat by using their own avatars. And the “Dual Chat” feature, using 3D avatars, makes it possible to control actions and expressions, permitting more emotional appeals than text-only messages.

The PC-based service “Second Life” can only accept a limited number of simultaneous users, but the Android version of 3D virtual world content allows a maximun 400 people to simultaneously access a virtual town within the service.

Eitarosoft, inc. announced that they have successfully developed a 3D virtual world service on Google’s platform “Android”. The conventional 3D virtual world service required the use of a very high-specific PC, but Android-mounted mobile devices will enable users to enjoy the 3D virtual world service with commonly available PCs because of the mobility and accessibility.